Ana

How ‘Knives Out’ and a fan page for Ana de Armas harness the power of stan Twitter

Ana de Armas as Marta Cabrera in "Knives Out." <span class="copyright">(Lionsgate)</span>
Ana de Armas as Marta Cabrera in “Knives Out.” (Lionsgate)

The “Knives Out” social media team and the Twitter account @ArmasUpdates have a common goal: to celebrate last year’s hit whodunit and, by extension, the movie’s breakout star, Ana de Armas.

But two of the actress’s biggest Twitter cheerleaders found themselves at odds this month after the 23-year-old cinephile behind @ArmasUpdates publicly exposed the @KnivesOut account for blocking him on the platform. The resulting feud went somewhat viral — albeit among a niche audience — even catching the attention of director Rian Johnson who, like many others, wondered what was afoot.

When examined with a detective’s magnifying glass, the clash is a case study of the intersection of film marketing and stan Twitter — a subset of social media devoted to championing, or “stanning,” a certain celebrity, film, TV series, etc. In their approaches to audience engagement, movie studios and

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