CES

CES 2021 Looks Set to Be All-Online in Wake of COVID-19

Anyone interested in product design has likely heard of the annual Consumer Electronics Show (CES) traditionally held in famous Las Vegas, Nevada. Unfortunately, the event’s organizers have recently announced that the 2021 edition of the show would look much different than in years past. Not just figuratively or literally speaking, but virtually, taking on an all-digital format in the wake of the deadly coronavirus pandemic.

Promotional graphic for the annual Consumer Electronics Show (CES) in Las Vegas, Nevada.
Promotional graphic for the annual Consumer Electronics Show (CES) in Las Vegas, Nevada.

The Consumer Technology Association (CTA) made the announcement in July 2020, a full six months before the January show. On one hand, that means attendees need not worry about airfare and hotel rooms. On the other hand, it means preparing to observe, disseminate information, and make purchasing decisions entirely online.

Traditionally, the show is set up like any other type of trade exhibition, with rows of booths manned by product specialists ready

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Coronavirus pandemic gives CES 2021 an opportunity to attract an online audience

The CES show, the largest trade gathering in the United States and the premier annual meeting of the tech industry, will not be greeting the public in January, as planned, due to the coronavirus pandemic. 

Instead, the organizers say they’re going all-digital, with several days of online entertainment planned for Jan. 6-9, 2021. 

Good luck with that. 

As a longtime attendee, with more years of attendance than I care to admit, I think the odds of success here are very tough. Yes, we can devote three days of our lives to getting to Las Vegas and roaming the show floor. It’s a lot harder to do it in front of a computer for hours. 

CES always attracts huge crowds
CES always attracts huge crowds

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That said, can CES put on a great

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