Madison Reed CEO and Founder Amy Errett on running a business that’s thriving, despite (and because of) the pandemic.
The global economy — and retail, in particular — is struggling. With the pandemic bringing uncertainty to virtually every industry, this is a period in which many entrepreneurs are overhauling their businesses, reassessing their priorities and figuring out how to survive.
For direct-to-consumer, at-home hair color company Madison Reed, though, business is positively booming.
Like Clorox wipes and Purell, it turns out that Covid-19 has created massive demand for DIY hair color options that allow consumers to skip the salon. That’s putting it mildly, if you consider Madison Reed’s recent sales figures: According to a representative, over the past several months, the company experienced 12 times the number of new customers it normally would. In February, Madison Reed sold a Radiant Color Kit every 24 seconds; by May, that stat had