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Destination XL Group Inc. has promoted chief digital officer Ujjwal Dhoot to chief marketing officer, effective Aug. 2.
In this new position, Dhoot will oversee all aspects of DXL’s brand positioning, performance marketing, creative strategy and lifecycle marketing for the company’s 320 stores, e-commerce business and mobile app.
Dhoot joined the Canton, Mass.-based big and tall men’s retailer in December 2019, and served as head of marketing on an interim basis during the pandemic.
“At DXL, we pride ourselves on offering an exceptional fit and brand selection focused solely on the big and tall customer, as well as our best-in-class in-store experience and the close personal relationships that exist with our associates and guests,” he said. “As we evolve digitally, we will expand upon those key attributes, leveraging data and insights to build an even greater understanding of our guests to drive focused