I’ll be honest, I am a woman of extremes. I’ve run two marathons, and I’ve been known to set my alarm for 3 a.m. to “get some extra work done” when getting up at 7 a.m. would suffice. That’s probably why I was intrigued by the 75 Hard Challenge. It’s big on TikTok — the hashtag #75hard has over 34.4 million views on that platform alone. It’s billed as a way to “build mental toughness.” But in my experience, that’s often code for “make money off an extreme program by dangling desirable, pie-in-the-sky results, such as ‘making huge strides in your career’ and ‘feeling confident.’”
The truth is, there are a lot of ways this program can be harmful — one expert I spoke to called it downright “dangerous.” But it is, in fact, “a thing” and there’s certainly a draw people like me who love to push their limits.