A bourbon with no alcohol? Spiritless, a female-led distillery, is launching in Louisville

A last minute-emergency at an event started the idea. Lauren Chitwood, Abby Ferguson and Lexie Larsen needed to find something non-alcoholic but elevated beyond water or diet soda, to supply an event their company, Olio Event Group, was hosting. They couldn’t find it. 

“The writing was on the wall that consumer habits were changing drastically,” Chitwood said of the request for a non-alcoholic option that wasn’t bland.

The request spurred a dedicated search for nonalcoholic spirits and the three women found mostly non-alcoholic beer, gin and vodka alternatives. It took some testing to realize what they really wanted was a non-alcoholic alternative to the drink Kentucky is known for most: bourbon. 

They couldn’t find one, so they decided to make one themselves.

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