Barbie launches ‘Campaign Team’ doll set featuring a black woman as a presidential candidate

Barbie has released a new 2020 “Campaign Team” set, which features a black doll as a presidential candidate.

While the current US presidential nominees are both white men, toy company Mattel is hoping to nurture the dreams of young girls that they could one day become the first female president.

The new launch features four dolls who each have roles within the campaign and election process, including a black presidential candidate dressed in a pink blazer who comes holding a microphone.

The other dolls are also all women, including a campaign manager, a fundraiser, and a voter.

Mattel said the set aims to “expose girls to public leadership roles and pique their interest in shaping the future”.

“Since 1959, Barbie has championed girls and encouraged them to be leaders whether in the classroom, community or someday, of the country,” said Lisa McKnight, senior vice president and global head of Barbie

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