Tesla has a huge lead over other automakers. See how the electric-car company’s brand became so mighty.

Tesla CEO Elon Musk has built Tesla into one the most powerful brands in the world.
Tesla CEO Elon Musk has built Tesla into one the most powerful brands in the world.

Jae C. Hong/Associated Press

In the car business, it’s often said that brands are grand, but products pay the bills. In other words, you can capture or retain customers with what your company stands for, but long-term, if you don’t have great vehicles, you’re going to have a problem.

For almost its entire history, more than 15 years, Tesla has inverted that wisdom. A few years ago, the carmaker was barely selling any vehicles relative to its global competitors. Last year, Tesla delivered only about 250,000 vehicles, while General Motors sold almost 8 million.

Investors have decided that this means Tesla should be worth $300 billion in market capitalization, more valuable than GM, Ford, and Fiat Chrysler Automobiles combined — and topping Volkswagen and Toyota, the two biggest automakers on Earth.

Vehicle sales obviously

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Want an Electric-Car Emoji? VW’s Electrify America Has Launched a Petition

From Car and Driver

  • After being turned down with its EV emoji proposal last year, Volkswagen’s EV organization, Electrify America, is back with an improved icon that focuses on the charger, not the car.
  • The group has set up an online petition for supporters to chime in, and it currently stands at around 800 signatures.
  • If approved, we wouldn’t see the new icon until September 2022, thanks to COVID-19–related delays.

It’s not real until there’s an emoji for it. That’s the world we live in, right? If so, then get ready for electric vehicles to make true progress once the Unicode Consortium agrees that what we really need right now is an EV emoji.

Electrify America, the organization formed to spend the $2 billion that Volkswagen was required to pay out to promote electric vehicles after Dieselgate, has proposed a new EV icon to the Consortium for possible inclusion in

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