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‘Everybody’s entitled to their opinion

Several US firms have joined a call by activists to halt ad spending on Facebook over concerns the leading social network has fallen short in efforts to crack down on hate speech and incitements to violence: AFP/Getty
Several US firms have joined a call by activists to halt ad spending on Facebook over concerns the leading social network has fallen short in efforts to crack down on hate speech and incitements to violence: AFP/Getty

An article linking climate change to Earth’s solar orbit went viral last year, racking up 4.2million views on social media and widely shared on Facebook. It was the most-engaged with climate story in 2019, according to Brandwatch.

There was just one problem. It wasn’t true.

Facebook removed the article from Natural News, a far-right conspiracy outlet with 3 million followers, after it was reported.

But the spread of misinformation on the climate crisis by groups who reject climate science continues on Facebook and other social media platforms.

While tech giants have taken steps to remove, or label as false, potentially harmful misinformation on the Covid-19 pandemic, there has been a seeming acceptance of

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