These days, we place our faith in small rectangles of fabric to stop the spread of a virus that could destroy our lives. Most of us own not just one face mask, but several ― one for every trip to the store or encounter with someone outside of our circle ― meaning one individual could need a dozen or so masks in their arsenal.
Make-your-own face mask tutorials were ubiquitous online when the pandemic first hit, but they fell on deaf ears for the non-crafters of the world, who’ve instead depended on online face mask retailers. And one of the most popular destinations has been Etsy, the global online marketplace for makers.
Within days of the CDC’s April 3 recommendation that people wear cloth face coverings, Etsy mobilized 20,000 sellers and had 60,000 selling masks by the end of April. In April alone, Etsy sold 12 million