Born in Shanghai, raised in Rome and educated in London and Paris, Yi Zhou is more than just your average social media influencer. Despite having Tommy Hilfiger as a mentor and working with major brands such as Chanel, Levi Strauss & Co. and Shiseido, Zhou is most well known for her career as a multimedia artist. Her installations and short films have been featured at Shanghai Biennale, Venice Biennale, Sundance Film Festival and the Cannes Film Festival.
In addition to her artistic talents, Zhou is also a successful entrepreneur. After relocating to China in 2010, she founded the brand management and content creation company YiZhouStudio in Shanghai and Hong Kong. In 2017, Zhou brought the company to Los Angeles and in the same year also founded a new fashion and lifestyle brand, Global Intuition, which debuted at Fred Segal in 2019.
In addition to growing her fashion line, Zhou is