You know my saying: The business of sports always wins. This week, however, my adage was proven wrong, as the Big Ten and Pac-12 conferences pulled the plug on fall college football, setting fire to a collective billions of dollars worth of sorely needed revenue. For these two power players in the business of college football, health and safety, surprisingly, won out over the business of sports.
For now, the other Power 5 conferences—SEC, ACC and Big 12—are forging ahead with football. Perhaps their conference leaders received different medical and scientific opinions; perhaps they received different legal opinions (there are always lawyers). Either way, those conference leaders, for now, are more comfortable and confident managing the medical and legal risk of playing through a pandemic. And while reports indicated Big Ten presidents were clearly affected by evidence of myocarditis in athletes, those concerns and risks have not impacted