By Sankalp Phartiyal and Heekyong Yang
NEW DELHI/SEOUL (Reuters) – Samsung Electronics Co Ltd is forging a comeback in India’s smartphone market with a new range of budget devices and a ramped-up online presence, aiming to recoup ground ceded to Chinese rivals such as Xiaomi Corp.
Samsung, the only major non-Chinese player in the country, has already begun to gain ground, and a surge in anti-China sentiment in India following a border clash in June is expected to provide a fresh boost.
Samsung jumped to the No. 2 spot with 26% market share in the second quarter behind Xiaomi’s 29%, according to tech researcher Counterpoint, as the South Korean company’s diverse and inhouse supply chain helped it avoid product delays suffered by rivals during coronavirus lockdowns.
It was in third position with a 16% share in the previous quarter.
Once the unrivalled leader in the world’s second-biggest smartphone market, Samsung