Elyssa Katz, a Santa Monica mother of three, is growing a matchmaking service to connect families with tutors, or “Zutors”, as she calls them – a word she’s in the process of trademarking.
“The role of a Zutor is a tutor, a nanny, and an angel for a parent,” Katz told the Guardian, someone who can take over parental demands, help children with online homework and take them outside when it’s time for “recess”.
Katz’s clients range from the rich and famous, to everyday people who need childcare because they can’t look after their children while they have to work. Katz said she had gotten calls from parents as far away as the Hamptons.
For a matchmaking fee that can range from $700 to $1,000 (£549 to £785), Katz and her team will interview tutor candidates, run background and reference checks, then match them to the