Maestro

Get to Know Andy Forssell, the Maestro of HBO Max

Friday’s massive restructuring of WarnerMedia under recently appointed CEO Jason Kilar sets lofty expectations for both HBO Max and Andy Forssell, the operating business executive in charge of the streaming service.

Under the new regime, Forssell’s role as general manager will have him reporting directly to Kilar as he oversees the “global rollout” of HBO Max, a clear effort to make the fledgling streamer a rival to Netflix worldwide and a top priority of Kilar’s. (You know, after Kilar gets the service on Amazon and Roku.)

While HBO programming president Casey Bloys will pick the brand’s content, pretty much everything else about Max will be in Forssell’s capable (and likely calloused, more on that below) hands.

The CEO stressed global expansion of HBO Max as a key objective driving the restructuring, referring to it in Friday’s memo as “one of the greatest opportunities in the history of media.” The economic

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