From Harper’s BAZAAR
It can be easy to see green beauty as a marketing ploy. We live in a world where disposable sheet masks are sold as organic, and elaborate, 10-step skincare routines are considered wellness. An eye cream may read paraben-free—but include a laundry-list of quietly harmful components. The correlation between what a bottle says and the substance of its contents may be loose at best.
For a handful of makeup artists, however, sustainable and waste-free beauty is a deeply authentic process. These are women who have built their careers on considered explorations of ethical beauty, problem solving green beauty conundrums and continuously searching for more thoughtful approaches. These are the trailblazers.
Maybe they’re making their own tools, like substituting one-time use cleansing wipes for hot flannels and oils. Maybe they’re finding creative solutions for long-held challenges (a vegan seaweed gelatin for prosthetic makeup? what