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No splashy premieres at the Palais. No Croisette-apartment dealmaking. While there won’t be a physical Cannes Film Festival this year, this just might be the most important Cannes ever for getting business done.
As much of the industry’s work has been restricted to development amid the pandemic, agents and buyers are counting on two concurrent virtual markets that start this week to help move those projects forward. And with the fate of fall festivals up in the air, the Cannes markets could be the only opportunity to conduct business en masse for the entirety of 2020.
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The markets — one spearheaded by American sales agencies and the other run by the official Marché du Film — represent the first major virtual markets to go live since the pandemic roiled the world. Agents say the two are complimentary, rather than competitive: