Clarissa Fisher, 23, is nowhere near ready to hop on a plane. She used to fly regularly to visit her boyfriend in the U.K.
“This past week, I have seen so many people return to their normal activities like nothing has happened,” says Fisher of Frankfort, Kentucky. “This scares me and has made me reconsider my travel plans for the remainder of this year and possibly the next. I’m afraid to board a plane, knowing that I might step off infected. Being trapped in a small space with a large amount of strangers for several hours is a pandemic nightmare scenario.”
Like others in her generation, she’s grown up with crisis after crisis: From 9/11 to devastating school shootings to COVID-19, this generation, born after 1996, is used to living in dangerous times. This generation is primed to handle crisis after crisis and will adapt to extra safety precautions.
Thirty-five percent of 18- to 34-year-olds don’t plan on going on vacation this year, according to a Morning Consult online poll last month commissioned by the American Hotel & Lodging Association – though 27% have taken a non-business trip, including an overnight stay, since March.
Members of Generation Z will approach travel differently by being much more cautious about stepping on a plane, washing their hands frequently and otherwise mitigating risks, concerned for their families and themselves.
‘A worried generation’
Ann Fishman, a marketing expert who specializes in generational targeting, defines Gen Z as those born from 2001