Writers love clicks. In a world driven by rankings and records, clicks supply immediate gratification. They reflect which stories broke out beyond core readers to resonate with a wider audience. In some cases, these stories hit the right topic at the right time. Other times, their popularity is a testament to a unique perspective or flawless execution.
Of course, clicks have their critics. The purists will claim they are ego boosters for writers and cover to appease advertisers. Pageviews are coveted by sellouts and shills they say, an excuse to chase low-hanging fruit at the expense of producing challenging and time-consuming content. That’s not how John Byrne views the situation. Before launching Poets&Quants in 2010, Byrne served as the Editor-In-Chief of Fast Company and Businessweek.com. Now in his 45th year as a journalist, Byrne believes audience metrics enhance the reader experience.
Poets&Quants’ Founder John A. Byrne
“Some people decry stories … Read More