PHOENIX — Arizona is the most resistant state in the country when it comes to wearing masks, according to a recent study examining anti-mask activity online.
The analysis conducted by Survival At Home, a survival and preparedness website, with direct access to what Twitter calls “tweet geospatial metadata,” or the location information that’s built into tweets and the profiles that post them. Survival At Home frequently posts this kind of ranked analysis using trends software on Twitter metadata.
Compiling over 150,000 geotagged Twitter posts that referenced popular hashtags like “#nomask,” “#burnyourmask,” “iwillnotcomply” and others, Survival At Home was able to produce a map of the hotspots for anti-mask sentiment.
“As you can see, there are pockets of anti-mask activity all across the US, however the upper northeast (outside of Maine) is the most pro-mask region,” said Ryan Taylor, a publicist for the marketing and brand firm Fresh Marketing.