Pulse

An Inside Look at the US Fintech Company With Its Finger on the Pulse of Gen Z

It is 6:45 a.m. on an unusually warm late spring morning in the tony Lowry Hill neighborhood of West Minneapolis, and Charlie Youakim is already awake, sitting on his porch and sipping a frothy cold brew coffee. The blue light beaming off his laptop bathes his face as the first rays of sunlight manage to sneak past the horizon, around the surrounding structures and over his shoulder.

It was quite a stunning sight as a collage of orange, yellow and blue light basked Youakim in an effulgent, golden hue. An image of King Midas—the figure in Greek mythology known for his ability to turn everything he touched into gold—rushed into my head; I wished I had brought a decent camera; it would have been the perfect way to capture the man who some say has the ‘golden touch’ when it comes to tapping into and channeling the young consumer mindset.… Read More