How Hama Beauty Uses Data for Product Recommendations

Tari Kandemiri used to shop in-store at beauty retailers such as Ulta and Sephora in search of products for hyperpigmentation. Despite her focused efforts, she often found herself overwhelmed.

“I’d read all the labels, read reviews while standing in the store, trying to find help, but it seemed like there were so many products and nowhere I could go that could synthesize all of that information for me,” Kandemiri told Beauty Inc on a recent phone call.

The 23-year-old, who studied computer science and business at Sewanee University, began to contemplate how platforms such as StitchFix employ data to offer personalized product recommendations to consumers. That led her to build Hama Beauty, an online platform that uses more than 500,000 data points and a patented algorithm, developed by Kandemiri, to recommend beauty products to users.

Hama, which means “family and friends” in Kandemiri’s native Shona language, has drawn thousands of

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Back to school? Despite CDC recommendations, most major schools going online as COVID-19 cases spike

As COVID-19 cases rise in most states, the prospect of in-person learning this fall at the country’s major school districts is becoming increasingly remote.

So far, nine of the top 15 school systems by enrollment plan to start the fall semester online, with two more currently planning a hybrid of in-person and online classes, according to Education Week magazine’s reopening tracker. Other top districts shifted school schedules later, hoping for cases to decline or for teachers and administrators to have more time to plan for the school year. 

As back-to-school season approaches, it’s highly likely the majority of big districts will start learning remotely while they work out plans for socially distant reopenings, said Annette Anderson, deputy director of the Johns Hopkins Center for Safe and Healthy Schools.

The biggest factor: whether the community where the school is located is seeing infection rates decrease, said Kristi Wilson, superintendent of the

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