Selfridges

‘Sustainability Is Our Business Plan,’ Selfridges Vows

Ratcheting up its sustainability commitments, Selfridges is unfurling a two-month campaign involving repair, rental and resale services — and setting steep commitments for all its vendors regarding eco-friendly materials.

“Sustainability is our business plan, with five-year commitments,” said Anne Pitcher, group managing director, unveiling the British retailer’s Project Earth initiative during a webcast last week.

Forecasting “a tough year ahead,” Pitcher stressed the need to “provide new experiences and new conversations” for its customers as they emerge from coronavirus lockdowns with stronger convictions about mindful consumption, and heightened concerns about the environment.

The executive said Selfridges is “putting people and planet at the heart of our thinking,” which will “transform the way we do business and the way we shop over the next five years.”

The retailer plans to make it easier for customers to shop responsibly with a new destination called “The Organic Cotton Shop,” plus labeling detailing the

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