Tesla

Tesla has a huge lead over other automakers. See how the electric-car company’s brand became so mighty.

Tesla CEO Elon Musk has built Tesla into one the most powerful brands in the world.
Tesla CEO Elon Musk has built Tesla into one the most powerful brands in the world.

Jae C. Hong/Associated Press

In the car business, it’s often said that brands are grand, but products pay the bills. In other words, you can capture or retain customers with what your company stands for, but long-term, if you don’t have great vehicles, you’re going to have a problem.

For almost its entire history, more than 15 years, Tesla has inverted that wisdom. A few years ago, the carmaker was barely selling any vehicles relative to its global competitors. Last year, Tesla delivered only about 250,000 vehicles, while General Motors sold almost 8 million.

Investors have decided that this means Tesla should be worth $300 billion in market capitalization, more valuable than GM, Ford, and Fiat Chrysler Automobiles combined — and topping Volkswagen and Toyota, the two biggest automakers on Earth.

Vehicle sales obviously

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Elon Musk’s net worth just hit $70.5 billion, surpassing Warren Buffett’s. Here’s how the billionaire Tesla and SpaceX CEO went from getting bullied as a child to becoming one of the most successful and controversial men in tech.

Elon Musk.
Elon Musk.

Steve Nesius/Reuters

  • Elon Musk has had a tumultuous yet successful life. 

  • He was bullied as a child but ultimately attended an Ivy League university, going on to become the CEO of two companies, Tesla and SpaceX, and the founder of three more.

  • He’s also been married three times and has triplets and twins. He just had another baby with his girlfriend, the musician Grimes. 

  • But Musk also courts controversy, especially on Twitter. The tech billionaire has been outspoken about the coronavirus crisis, questioning the severity of the outbreak and urging for business to resume.

  • Now, Musk has hit a new milestone: as Tesla’s stock hit an all-time high, Musk’s wealth surged to $70.5 billion.

  • Visit Business Insider’s homepage for more stories.

It seems like there’s nothing Elon Musk can’t do. 

As CEO of SpaceX and Tesla, founder of The Boring Company, and cofounder of OpenAI and Neuralink, Musk

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