Amber DeLaRosa’s music career seemed to be picking up speed last year. She released two singles and, though she kept her day job as a nanny, began to make some money as a performer playing live shows at Sacramento venues at least once a month.
When the pandemic forced concert halls to close, DeLaRosa faced a challenge to her progress.
“As an artist, your biggest currency is momentum,” DeLaRosa said. “You’re gaining one fan at a time every show. You know that you’re going to sing to a crowd of strangers, and you’re hoping that just one of those people latches on and wants to go home and find your music further.”
For early career artists like DeLaRosa, local venues can provide a launchpad. DeLaRosa is still making music and giving online performances—an opportunity she appreciates. But singing in front of a webcam or even in a recording studio lacks