Online shopping has come a very long way since it first became a thing in the early ’90s. You may recall that the major players back then were pretty much just eBay and Amazon (which was a book retailer at the time). Fast-forward to today and practically every fashion business has an online component, save for a few holdouts (the most noteworthy being Chanel).
Even before the COVID-19 pandemic took hold of the world, the shift from traditional brick-and-mortar retail to e-commerce has been one of the fashion industry’s biggest talking points. If you grew up going to malls every weekend, you probably never thought you’d see the day when a department store as storied as Barneys New York would cease to exist, but here we are.
Whether or not you were comfortable with shopping online for clothes before 2020, the pandemic has pretty much forced it upon you, at