Zowie

Zowie Broach on the RCA’s Graduate Show and Gazing Beyond the Runway

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LONDON — Zowie Broach is cofounder of the avant-garde label Boudicca and head of the fashion MA program at London’s Royal College of Art, the only pure postgraduate art and design university in the world, and alma mater of designers including Ossie Clark, Erdem Moralioglu, Christopher Bailey and Sophia Webster.

Like most of her peers, Broach and other principals at the Royal College had to think quickly — and creatively — about how to showcase graduates’ final projects and get their work under the noses of headhunters, brand managers and other industry professionals in the age of lockdown and social distancing.

Instead of filming the final shows or focusing on the runway, the college came up with the idea of a macro site, where fashion students could strut their creative stuff and showcase their ideas alongside other postgraduate candidates in subjects such as

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